Garden Centres Association of Australia, GCA, members have joined together with the greenlife industry to create Plant Pals, an initiative designed to connect new, novice and emerging gardeners with greenlife experts.
Interest in greenlife has been on a steady increase since the first major lockdown measures were announced on March 23. Google searches for terms such as ‘indoor plants’ and ‘gardening’ all increased by over 100% across a 60-day period.
This is backed up by research commissioned by garden product manufacturer, Richgro, which found that 75% of Australians are spending more time in their outdoor space with 71% having started a garden or plant related project since isolation measures were introduced.
In response, GCA is joining the Plant Pals community to ensure that any new and emerging gardeners have access to the tools and advice they need to ensure their foray into gardening remains fruitful as lockdowns are eased throughout the country.
GCA is the industry body that has organized the Garden Releaf program for the last five years. It has raised around $300,000 to assist Beyond Blue. www.gardenreleaf.com.au
GCA Manager Leigh Siebler said: Plants & Gardens are Therapy for Body & Mind.
Continuing to invest time into gardening has proven physical and mental health benefits, and scientific-backed evidence that greenlife has a role to play in enhancing general wellbeing.
Recently, the University of Wollongong found that trees help us sleep and scientists at RMIT and the University of Melbourne also discovered that just one plant can improve indoor air quality by 25%.
By providing simple and easy to follow advice, the campaign aims to ensure that new gardeners are successful gardeners and that they can continue to reap the benefits of greenlife in their homes.
The new microsite contains a store locator, so consumers can quickly and easily locate garden centres near them. It also provides a trove of resources to help the rookie gardener plan, build and manage their garden or indoor plants.
For more information head to www.plantpals.com.au or look out for #PlantPals on social media.