Mulpha, the parent developer of the rapidly evolving metropolis of Norwest, has found that lifestyle choices are driving the growth in apartment living, rather than financial considerations.

Tim Spencer, Executive General Manager, Mulpha Developments said: “It’s not just young adults, but families and empty nesters who are making the decision to live in an apartment as a lifestyle choice.

“With people enjoying busy and active lifestyles through all stages of life, many people don’t want the responsibility, time commitment and cost of maintaining a house and garden.

“It means you can afford to live in a great location close to transport, education and public amenities, parks and recreational facilities, all within a vibrant and lively environment.

“It’s all about convenience that frees up time to spend on things that are important to the individual, like family and health,” he said.

“For first homebuyers, an apartment can be a bridge from renting into a home of their own and a long-term property investment portfolio.

“For busy families, an apartment can provide all the benefits of their own home without the burden and costs maintaining a large garden or pool.

“For empty-nesters and retirees, they offer the ability to downsize to an area they like, close to family, shopping and medical services, enabling them to be active in the community, maintain good social contact but also to enhance their security.”

He said that by investing in good design, apartments offer open, flexible layouts that flow-through to outdoor areas, with natural light, smart lighting, heating and cooling, security and appliances. In comparison, established homes don’t necessarily suit the lifestyles of modern families and their maintenance can be costly compared to the benefits.

“The ability to enjoy a great lifestyle as part of a connected community has health and wellbeing benefits that you can’t put a price on. There is also the broader environmental benefit in helping to achieve a lower carbon footprint through shared facilities and infrastructure.”

He said another great attraction of apartment living is the impressive views, at an affordable price.

“People love the sense of elevation and openness provided by a great view, whether a view towards the city, district views to the mountains, or over local parklands and waterways.

“With good design maximising views from within the apartment, it becomes integral to their daily sense of wellbeing and connection to nature.”

Of course, most important is the quality of apartment design and the quality of construction. It is critical to select the right developer who contracts the right consultants and builders, and then stands behind the product.

Mulpha’s recently completed luxury apartments ‘Haven’, are set amongst parkland, lakes and walkways. The residents enjoy resortstyle living with private facilities including a heated swimming pool, gym, meeting, tuition and music rooms, entertainment, dining and kitchen facility, and shared cars and shared bikes that are all managed by their own concierge.

“With great outdoor entertaining areas and a café on the ground floor they have everything they need, with easy access to the emerging Norwest City hub and Metro stations,” said Mr Spencer.

Mulpha’s $1 billion master planned ‘The Greens’ apartment precinct, is set in 23,000sqm of landscaped community open space including parkland, public plazas, an amphitheatre, a performing arts stage and community gardens.

The precinct will include more than 6000 sqm of commercial business space, cafes, restaurants, neighbourhood shops, a gym and more, all within 500 metres of the new Norwest Metro Station.

“Today, smart living is not just about the building you live in, but about the lifestyle you lead,” said Mr Spencer.

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