BY LAWRENCE MACHADO
Local property development and investment company Mintus, which purchased the Stockland Mall Baulkham Hills last month, is creating an exciting new brand image and more facilities for this centre.
The Windsor Rd mall, which is very popular for residents in surrounding suburbs and neighbouring communities, was purchased for $141.25m on December 3.
It will be known as Grove Square, The Hills, which is a throwback to the history of Baulkham Hills, which was renowned for growing various citrus fruits for the Sydney area in the early 1800s, particularly oranges. The re-branding and signage is likely to be installed before Easter.
Mel Hazzouri is the founder and Director of Mintus, a Paramatta-based property investment firm, which has grown from a residential focus to specialising in retail and commercial developments.
Now Mr Hazzouri and the Mintus team are keen to improve the centre and provide a great place for the Baulkham Hills community to shop.
The centre, anchored by major supermarkets Woolworths, Coles and ALDI, boasts of 76 specialty stores, includes a 200- seat food precinct, and has 830 car spaces. It has a net lettable area of 17,082 sq m.
By early next month, the centre hopes their first new retailer will open the BH Fish Market in the food court.
Mr Hazzouri said they have worked with Modemedia from Parramatta, to create a new brand direction for the centre.
The Grove Square, The Hills logo uses earthy tones and simplistic lines to create an abstract fruit tree formed inside a square.
“The symmetrical tree has a warm energy and represents our collective mission of growth and prosperity while never forgetting our roots,” Mr Hazzouri said.
“At Mintus, we believe for families and residents to thrive it takes an active community, a place where locals can discover new possibilities.
“We aim to create offerings where you can find convenience and delight in your everyday life. It’s about the joy you get from being together. We look to provide a welcoming retail destination where all generations can come together and create new experiences each day. Our family is your family, and it’s simple – we thrive when you do.”